Clik here to view.
4 Simple GA4 Reports You Can Build in 30 Minutes
One of the more powerful features of GA4–Google Analytics 4–is the ability to create custom reports which help you get better information out of your website analytics. If you’ve been staring at your...
View ArticleClik here to view.
How to Keep a Human Voice in the Age of AI
AI–artificial intelligence–specifically Generative AI (GenAI), offers the promise of nearly instantaneous content for our websites, blogs, email newsletters, social media posts, and just about anything...
View ArticleClik here to view.
How and Why to Build a Calendar for Content Planning
My word of the year is intentional. Down with purchasing kitchen gadgets I don’t need, down with beating around the bush when making plans with friends, and down especially with marketing just for...
View ArticleClik here to view.
A/B Testing Examples & Ideas to Level Up Your Google Ads
After several years of managing client’s PPC campaigns, I've often found myself facing situations that feel irritatingly reminiscent of my struggles in everyday life––more specifically, the paralysis...
View ArticleClik here to view.
The Ultimate Gift Giving Guide for The Digital Marketer In Your Life
It’s that time of year again! And whether that brings to mind the smells and tastes of chestnuts roasting by an open fire, latkes with sourcream, or jambalaya made with fresh okra, it also means it’s...
View ArticleClik here to view.
My SEO Blogging Manifesto: 6 Unshakeable Reasons to Start a Blog for Your...
Lately, flyte’s President, Rich, has been encouraging me to seek out speaking opportunities and I’ve been hesitant. The speaking itself doesn’t really scare me–okay, maybe a little–but what worries me...
View ArticleClik here to view.
Google Tag Manager: Demystifying The Digital Marketer’s Secret Weapon
Are you trying to wrap your head around Google Tag Manager (GTM)? You’ve heard it’s important when it comes to reporting and analytics, but you’ve also heard that it can do so much more. But it’s code,...
View ArticleThe Best Unsolicited SEO Advice You’ll Ever Get
If you're looking to drive qualified local and organic search traffic to your website–and foot traffic to your store–nothing beats SEO (Search Engine Optimization.) Understanding how to approach SEO,...
View ArticleClik here to view.
Your Guide to The 4 Facebook Special Ad Categories
We all like to feel special from time to time. Whether it's receiving a compliment on your nails at the coffee shop or getting a free dessert at a restaurant on your birthday, it can feel good to stand...
View ArticleClik here to view.
How To Protect Your Website With SSL Authentication
A Website without SSL is Like…Sending Mail by Carrier Pigeon Lately I’ve been seeing an ad on tv for WhatsApp featuring a carrier pigeon. People bring letters to the post office to mail and the man...
View Article
